Digital Marketing Executive

London, England, United Kingdom

Description

An exciting opportunity has arisen for motivated, analytical Digital Marketing Executive who can create and execute digital marketing campaigns across multiple channels.

Working for a market leader that provides discount vouchers to popular attractions and restaurants across the UK,USA and Europe,the role requires a dynamic self starter that is keen to be hands-on, learn lots of new skills and implement their ideas.

Key Responsibilities:

* Maintaining the website and liaising with internal support to log and resolve any issues

* Write and optimise content for the website and social networking accounts

* Create and manage multiple Google Adwords campaigns with performance reporting (PPC)

* Design and send email campaigns on a regular basis, delivering A/B site testing to improve conversion

* Lead Social Media campaigns across relevant platforms
* Build list of keywords to improve optimisation
* Track and analyse website traffic flow and provide regular internal reports and recommendations


Key Results Areas:
* Increase web traffic and conversions by increasing social and organic traffic as well as gaining new traffic
* Reduce CPA in PPC ads
* Produce high quality and link-worthy content for website
* Increase social media visibility
* Increase the number of newsletter subscribers


Requirements

Business degree (or equivalent) ideally related to marketing or communication
* Understanding of analytics platforms such as Google Analytics
* Knowledge and understanding of AdWords
* Ideally experienced in Wordpress, CMS, SEO good practice
* Functional understanding of traditional HTML would be an advantage
* Strong copy writing, communication and presentation skills, with ability to present and explain key information clearly
* Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines
* Proven ability to multi-task ,manage and prioritise multiple campaigns maintaining a key idea for detail
* Sound judgement with ability to interpret and analyse complex data and make recommendation

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